The Value of Wine Education

Hiring a full-time sommelier costs anywhere from $80k to $100k per year.  Hiring an independent sommelier from KNOX VINO allows you to gain nearly all of the benefits of having a sommelier on staff, for a FRACTION of the cost.

As the demand for fine dining grows in the Knoxville metropolitan area, so too must we elevate our standards of service and product knowledge.  A staff that demonstrates mastery of the wine menu builds a sense of confidence in your guests, and this translates to increased sales.

When guests feel confident in the knowledge displayed by your servers, they become more comfortable purchasing more wine and are more likely to consider purchasing higher-end bottles.  Not only will your wine sales increase, your guests will have an elevated opinion of your service and overall offerings.